That Time a Guy Cornered the Liquid Soap Market by Sneakily Buying Literally Every Hand Soap Pump Available in the World

 

That Time a Guy Cornered the Liquid Soap Market by Sneakily Buying Literally Every Hand Soap Pump Available in the World

First, launch SoftSoap and, essentially, leverage every dime he could come up with to advertise it, investing a whopping $7 million (about $21 million today) on a country-wide ad campaign for his new …

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