How stores are working to get ‘numb’ back-to-school shoppers to spend now that every day is a sale

How stores are working to get ‘numb’ back-to-school shoppers to spend now that every day is a sale

On their recommendation, the chain now stocks a larger range of sizes in its stores. J.C. Penney, meanwhile, is offering US$10 haircuts for elementary and middle school students. Johnson …